About Dablam

Dablam is leading a new era of Answer Engine Optimisation (AEO) Digital Reputation Management.

Our technology ensures our clients’ communications strategies stay visible in the evolving digital landscape.

Our AI-search methodology is specifically built for the evolving AI-search landscape and creates a competitive advantage for our clients’ visibility in Large Language Models (LLMs).

Why Dablam?

Industry experts that can identify and understand how your reputation is shaping your business.

AI Ready Methodology

Our approach was developed specifically for the evolving AI-search landscape. We create a competitive advantage for our clients by strategically managing their narratives across multiple search surfaces.

Proprietary Technology

We increase the scale and efficacy of our work by integrating custom, domain-adapted GPTs into our technology platform. This allows us to deliver high-quality content and engagement with greater efficiency.

Quality Without Excessive Cost

The ORM market has been dominated by cost-intensive approaches. Our targeted methodology and operational efficiencies allow us to offer competitive pricing while delivering a high-quality service that maximizes your return on investment.

Meet the team

Christopher Cleves

Founder & CEO

Christopher has spent more than a decade in corporate and digital reputation management. As Chief Revenue Officer at Status Labs, the US digital reputation management firm, he established and grew its UK and European businesses. As Consulting Director at reputation analytics firm alva (now Penta Group), he led reputation analysis for Global 2000 companies. He holds an MBA with Distinction from Imperial College London, where his research focused on protecting and insuring corporate reputation, and a First Class BSc in Management from the University of Plymouth.

Ayanna Robinson

Senior Advisor, US

Ayanna was Chief Client Officer at Porter Novelli, the global communications agency, and is a corporate communications strategist specialising in reputation management. She holds a Master's degree in Public Policy from the University of Maryland and a Bachelor's degree in Communications from the University of Virginia.

Aurora Petzetakis

Growth Partner

Aurora leads Dablam's business development and agency partnerships, and works with clients and partners to scope how Dablam's analysis is applied to their priorities. She holds a BA in International Relations and International Development from the University of Sussex.

Olivia Shepherd-Cross

Client Partner

Olivia delivered high-stakes strategic communications and public affairs work at Charlesby Strategy, covering narrative positioning, media strategy and policy research. At management consultancy Clarasys, she led large-scale IT transformations for multinational organisations. She holds a First Class MA in Politics from the University of Edinburgh.

Anna Loshak

Client Partner

Anna spent three years at BerlinRosen in New York, advising senior stakeholders in the fintech, consumer and philanthropic sectors on narrative positioning and media strategy. She previously worked in communications at McKinsey & Company and the Massachusetts Attorney General's Office. She holds an MSc in Strategic Marketing from Imperial College Business School and a BA in Political Science, magna cum laude, from Northeastern University.

Katy Ling

Katy Ling

Client Partner

Katy has more than seven years of open-source investigations experience across litigation, corporate and media contexts. She was an intelligence analyst in the complex investigations team at Mishcon de Reya and a threat intelligence researcher at Control Risks. She was also a producer in the BBC's first dedicated OSINT team, working on award-winning investigations including Panorama. She is an Atlantic Council DFRLab Digital Sherlocks scholar and holds an MA with Distinction in Intelligence and International Security from King's College London.

Rebecca Dover

Engagement Partner

Rebecca has more than fifteen years of research and client advisory experience. She spent a decade at Gallup, the global research and analytics firm, in Washington, DC and London, rising from Associate Consultant to Account Team Lead. Before that, she was Assistant Vice President in Global Strategic Intelligence at JPMorgan Chase in New York. She holds an MA with Distinction in Communication Studies: Theory and Research from West Virginia University.

Alvaro Guimaraes

Senior Advisor

Alvaro is Chief Technology Officer at Modern Milkman, ranked eighth in the FT 1000 list of Europe's fastest-growing companies in 2024, and was previously Director of Engineering at HelloFresh. He began his career as a software engineer and advises Dablam on technology, engineering and infrastructure.

Alan Peate

Engineering Partner

Alan has more than fifteen years of experience building and running e-commerce and web platforms. He has led his own development and hosting consultancy, Mage Rage, since 2016, and was previously Technical Lead at Net World Sports and Lead Magento Developer at Gloversure. He is a Magento Certified Developer and holds a BSc in Artificial Intelligence and Robotics from Aberystwyth University.

Kate Copeman

Strategic Operations Partner

Kate brings more than a decade of business and change management experience in financial services. At Deutsche Bank in London and New York, she held business manager roles across US Transformation, Equity Capital Markets, and Technology, Data and Innovation, and later Risk and Control Transformation. She began her career at the Bank of England, Deloitte and Barclays.

Elena Sokolova

Operations Partner

Elena has more than twenty years of media analysis experience across international press and broadcast, including eight years as a media consultant at Dow Jones and analytical work for Penta and Echo Research. She holds an MBA from Middlesex University.

Protect your reputation in AI-Search & LLM

Manage high-stakes issues and build a digital reputation that creates competitive advantage

See how

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